The best AI visibility tools. Ranked by what you walk away with.

Profound

Best for enterprise depth

The category incumbent — a $1B valuation, 700+ enterprise customers, and the deepest dataset in the field. If budget isn’t the constraint, this is the data everyone else benchmarks against.

• Prompt Volumes estimates real-world AI query demand from a panel Profound says covers 400M+ conversations — no competitor has an equivalent.
• Widest engine net here: nine platforms, including Grok, Meta AI, and DeepSeek.
• Enterprise trust by default: SOC 2 Type II, HIPAA, SSO, and a dedicated AI search strategist on top plans.

Skip it if you’re a lean team. No trial, sales-led only, and reviewers report the features you actually want live in custom enterprise contracts.

Scrunch AI

Best for mid-market teams

The fastest credible start in the category — published pricing, a 7-day trial, and AXP, a delivery layer that serves clean, token-light versions of your pages to AI crawlers. Acquired by Sitecore in June 2026, so weigh the roadmap question.

• AXP re-serves your existing pages to AI crawlers at the CDN layer — a capability almost nobody else ships.
• Share-of-answer scores split by buyer persona and region, which maps to how marketing teams actually think.
• 7-day free trial, no card — Starter at $250/mo (annual) a marketing manager can expense.

Skip it if you need heavy reporting and exports, or vendor-roadmap certainty — post-acquisition, those calls belong to Sitecore.

Peec AI

Best for agencies & eu teams

The agency favorite — Berlin-built, fresh off a $21M Series A (Nov 2025), with 1,300+ brands including n8n, ElevenLabs, and Chanel. Clean UI, daily data, unlimited seats on every plan.

• Daily tracking and competitor benchmarking across 115+ languages — the strongest multi-region fit on this list.
• Unlimited users on all plans; you pay for prompts and models, not seats — built for agency workflows.
• Collects from real AI surfaces rather than API approximations, per independent reviews.

Skip it if you need more than diagnosis — Peec stops at monitoring — or want public pricing; the rate card moved behind sales in 2026 (~€90/mo entry reported).

Otterly.AI

Best for budget entry

The cheapest credible way into the category. $29/mo gets you 15 tracked prompts across six platforms — bootstrapped, 10,000+ users, and the only tool here with a native Semrush App Center integration.

• $29/mo entry — nothing else on this list starts lower.
• URL-level citation tracking: catches when AI mentions you but links a competitor’s page instead.
• Free trial, self-serve, no sales call anywhere in sight.

Skip it if you’ll outgrow it fast — the jump from $29 to $189 for 100 prompts is steep, and the analytics run shallower than the platforms above.

Ahrefs Brand Radar

Best for seo teams on ahrefs

A different model entirely: instead of running your prompts on a schedule, it queries a ~199M-prompt index tied to search demand — so you can inspect any brand’s AI visibility, including competitors and prospects, with zero setup.

• Prompt data backed by real search volume, not invented prompt lists.
• Lives inside the full Ahrefs stack — backlinks, keywords, and AI visibility in one workflow.
• Analyze any brand without configuring it first — uniquely useful for agencies prospecting clients.

Skip it if you don’t already pay for Ahrefs. Indexes cost $199/mo per platform (or $699 for all six) on top of a base subscription — roughly $828+/mo all-in. No Claude or Grok coverage.

Semrush AI Toolkit

Best for all-in-one suites

The path of least resistance for the millions of teams already in Semrush: $99/mo adds AI visibility tracking next to your rank tracking, with a 261M-prompt database behind the enterprise tier.

• AI visibility next to classic SEO data — one login, one workflow, familiar UI.
• Scales up: Semrush One bundles from $199/mo, and Enterprise AIO for large brands.
• Sentiment, mention, and source analysis down to city level on enterprise plans.

Skip it if add-on math annoys you — extra domains, users, and prompts each bill separately, and the deepest features sit behind an enterprise sales process.

AthenaHQ

Best for action workflows

YC-backed, founded by ex-Google Search and DeepMind people, and the most workflow-shaped tracker here: its Action Center turns findings into assignable, trackable tasks instead of a dashboard you visit.

• Findings become owned tasks with status — closest thing to a GEO project manager.
• Covers Claude plus ChatGPT, Gemini, Perplexity, Copilot, and AI Overviews, with 60+ country localization.
• Credible pedigree: built by people who worked on Google Search itself.

Skip it if you want simple pricing — credit-based plans (~$270–295/mo reported) with no free trial, and the company is still young against the platforms above.

Adobe LLM Optimizer

Best for adobe enterprises

The heavyweight: the only tool here that can detect an issue, recommend the fix, and deploy it to your site — one click, if your site runs on Adobe Experience Manager. Priced like Adobe: estimates run around $115K/year.

• Closed loop on owned properties: detect → recommend → deploy, including agentic auto-implementation for AEM sites.
• Recommendations span owned and third-party surfaces — Wikipedia, forums, review sites.
• Enterprise governance, compliance, and Adobe’s support machine.

Skip it if you’re not an Adobe shop. Annual contracts only, a 1,000-prompt minimum, no trial, and most of the value assumes AEM is already under your site.